SHAPE

WHAT´S

NEXT

AMSTERDAM

Bao Buns, Kimchi und Edamame.

16-18

SEPT 26

#SWNXT

DESIGN

JOURNEY

THE FUTURE OF HOSPITALITY 

#SWNXT DESIGN JOURNEYs

EXPLORE THE IDEAS. MEET THE PEOPLE. UNDERSTAND THE BUSINESS MODELS.

SWNXT CONNECTS PERSPECTIVES ACROSS HOSPITALITY, DESIGN, CULTURE AND REAL ESTATE.

OUR CURATED JOURNEYS TAKE US INSIDE AMBITIOUS VENTURES AND INTO CONVERSATION WITH THEIR FOUNDERS, DESIGNERS AND OPERATORS.

WE EXPLORE THE PURPOSE, PRINCIPLES AND BUSINESS MODELS BEHIND THEIR SUCCESS — AND DISCOVER OPPORTUNITIES TO SHAPE WHAT’S NEXT.

FOUNDED AND CURATED BY

PHILIPP KIRNBAUER

SERENDIPITY IS STRATEGIC.

Rotes Neon-Schild
Bunter, handgefertigter Holzvogel

MEET THE SPEARHEADS

WHY JOIN US ?

GAIN FRESH PERSPECTIVES ON HOSPITALITY, RETAIL AND WORKPLACE. EXPLORE THE DESIGN PRINCIPLES AND BUSINESS MODELS BEHIND SUCCESSFUL PLACES. EXCHANGE KNOWLEDGE AND BUILD COLLABORATIONS ACROSS DISCIPLINES.

>> HOSPITALITY

>> DESIGN

>> REAL ESTATE

SHAPEWHATSNEXT

WE BRING TOGETHER CURIOUS MINDS FROM DIFFERENT DISCIPLINES TO EXPAND PERSPECTIVES AND EXPLORE WHAT DRIVES INNOVATION AND ENTREPRENEURSHIP.

OUR CURATED JOURNEYS OPEN DOORS TO THE PEOPLE, PLACES AND IDEAS SHAPING WHAT’S NEXT — AND THE PURPOSE, PRINCIPLES AND BUSINESS MODELS BEHIND THEM

ABOUT:

PHILIPP KIRNBAUER

I FOUNDED AND CURATE SHAPE WHAT’S NEXT TO EXPLORE THE IDEAS, BUSINESS MODELS AND CULTURAL SHIFTS SHAPING THE FUTURE OF HOSPITALITY, WORKPLACE AND REAL ESTATE.

THROUGH CURATED JOURNEYS AND INTERDISCIPLINARY EXCHANGE, SWNXT BRINGS DESIGNERS, ENTREPRENEURS, OPERATORS AND RESEARCHERS INTO CONVERSATION. TOGETHER, WE EXPLORE THE PURPOSE, PRINCIPLES AND BUSINESS MODELS BEHIND THEIR WORK — AND WHAT WE CAN LEARN FROM THEM.

I CONNECT STRATEGY, DESIGN, RESEARCH AND OPERATIONS TO DEVELOP HOSPITALITY ENVIRONMENTS THAT BRING PEOPLE TOGETHER, MAKE BRANDS TANGIBLE AND STRENGTHEN COMPANY CULTURE. MORE THAN 25 YEARS OF EXPERIENCE TAKING PROJECTS FROM CONCEPT TO OPENING GROUND THAT EXPLORATION IN COMMERCIAL AND OPERATIONAL REALITY.

Schwarze und weiße Fotografie eines Mannes mit Brille, der im Dunkeln in einem Raum nach Dokumenten sucht.
Ein blauer Tisch mit einer kleinen Vase mit Lavendel, umgeben von weißen Stühlen mit rot-weiß und blau-weiß gestreiften Sitzkissen, auf einem gepflasterten Boden.

SPOTS FROM AMSTERDAM JOURNEY :

#SWNXT Amsterdam Journey

16–18 September

AMSTERDAM IS ONE OF EUROPE'S MOST INTERESTING CITIES FOR THE FUTURE OF HOSPITALITY, WORKPLACE, RETAIL AND URBAN EXPERIENCE.

THIS SWNXT JOURNEY BRINGS TOGETHER SELECTED CORPORATE THOUGHT LEADERS, REAL ESTATE DEVELOPERS, DESIGNERS AND HOSPITALITY LEADERS TO EXPLORE THE OPERATING SYSTEMS BEHIND SOME OF THE CITY'S MOST RELEVANT CONCEPTS — FROM FOUNDER-LED HOSPITALITY TO CORPORATE CAMPUS EXPERIENCE AND STRATEGIC WORKPLACE DESIGN.

PROGRAMME

__________________________________________

16 Sept Evening Arrival in Amsterdam / Dinner tbd

17 Sept Morning Corporate Hospitality Experience

17 Sept Lunch tbd

17 Sept 14:00 Younique Office with Sven Sallaerts

17 Sept 15:00 Amsterdam Insider Tour (Sven)

17 Sept 17:00 Hotel

17 Sept 19:00 ‍ ‍Dinner Experience

18 Sept Morning Corporate HospitalityExperience

18 Sept Lunch Powerplant Workshop + Lunch

18 Sept 16:00 Programme ends

_________________________________________

THE JOURNEY FOCUSES ON HOW HOSPITALITY CREATES ATTRACTION, BELONGING, BRAND EXPERIENCE AND SOCIAL VALUE — AND HOW THESE PRINCIPLES CAN BE TRANSFERRED INTO CORPORATE HOSPITALITY, WORKPLACE STRATEGY AND REAL ESTATE DEVELOPMENT.

Note: Destinations may shift due to weather or unexpected turns — just like any great journey

#RethinkRealEstate // HOSPITALITY DESIGN // EXPERIENCE

// CURATED SERENDIPITY

// GLOBAL COLLABORATIONS //

#RethinkRealEstate // HOSPITALITY DESIGN // EXPERIENCE // CURATED SERENDIPITY // GLOBAL COLLABORATIONS //

#SWNXT, CONNECT MINDS EXPLORING THE FUTURE OF HOSPITALITY

(#SWNXT)

Ein Mann macht ein Selfie in einem Raum mit pinkfarbenen, glasierten Fliesen. Er trägt eine schwarze Baseballmütze mit einem weißen Logo, Brille und ein schwarzes T-Shirt. Er hält ein schwarzes Smartphone und trägt eine Metallarmbanduhr.

SEPT 16-18 2026

We organize and coordinate visits and moderate them. We do not handle travel or accommodation. By filling out the form, you’re showing interest. This is just information, not an offer. You will receive an offer once you’ve shown interest.

per DAY

485 €

excl VAT/MWST

Programme Details:

  Date: Sept 16-09-26 

    Hotel: tbd

(meeting place only; accommodation not included)

Fee: €485 excl VAT per tour day

(excludes hotel accommodation, meals, beverages, taxi/tube ,etc..)

SEPT 16

        Arrival at 18:00, dinner together

SEPT_17/ 18_09-26

        2 Full tour days

Limited Availability:

Only a few spots remain available. Early booking is recommended as spaces will be allocated on a first-come, first-served basis.

„Please note*:

The fee of €485 excl VAT per tour day covers organisational costs only and does not include hotel accommodation, meals, beverages, taxi/tube rides, etc.

AMSTERDAM

>> INFO HERE // LIMITED SLOTS // RVSP

✦

>> INFO HERE // LIMITED SLOTS // RVSP ✦



ANY QUESTIONS ?

>> RVSP >>

We organize and coordinate visits and moderate them. We do not handle travel or accommodation. By filling out the form, you’re showing interest. This is just information, not an offer. You will receive an offer once you’ve shown interest

Büro oder Workshop-Raum mit bunten Tischen, Küchenutensilien und einem großen orangefarbenen Hintergrund mit dem Schriftzug 'SPACEDUMPING' und einer Illustration eines Dinosauriers, der eine Schüssel hält.